Hey, You!

Maybe the worst-kept secret in publishing has been Time Inc.’s plan to launch a newsstand magazine exclusively distributed through Wal*Marts. (Why Wal*Mart? Because it sells 15 percent of all newsstand copies in the U.S.)

Name of the magazine: All You.

Oh-kay

In the interest of providing some free consulting to Time Inc., here are some proposals for local and demographic editions of All You:

All Youse, for the Brooklyn/New Jersey market

All Y’All, for the southern demo

All Ewe, for the rural/agricultural market, and general Arkansas readership

All Me, for actors, performers, and other celebrity readers

All You People, for bigots