Over in the swamps of Jersey, they renamed what was once the Brendan Byrne Arena and was then the Continental Airlines Arena after Izod, the popular leisureware of the 70s and 80s. (The news angle is that someone’s suggesting that the building will be more valuable, not less, when there are no pesky tenants left.
But look at the photo. All the place needs now is one of those little crocodiles that adorned the Izod shirts, and the look will be perfect. (I’d even forgo the pink or green color. So not Jersey.)
And yes, I know that the croc was because of the long-standing and now-ended licensing deal with Henri Lacoste, the tennis player. Gimme a break.
October 31, 2007